Top 5 iOS Beauty Retail Apps in Oceania Q4 2023

In the fourth quarter of 2023, the top five beauty retail applications on the iOS platform in Oceania showed varied performance trends in terms of downloads, revenue, and active users. Below is a detailed look at the metrics for each app, based on Sensor Tower data.

MECCA - Beauty Shopping saw a notable fluctuation in weekly downloads, peaking at around 14K in early October and again at 14.6K in the final week of December. Active users for the app also exhibited a steady increase, from approximately 80.6K in late September to nearly 99.5K by the end of December.

Sephora - Beauty Shopping experienced a similar pattern in downloads, with a high of 11.2K in mid-November and another peak of 11.6K in the last week of December. The app's active users ranged from about 33.1K to 40.8K over the quarter, reflecting consistent engagement.

Adore Beauty | Shop Beauty Now had a more modest download performance, with numbers hovering around 1.2K to 3.8K throughout the quarter.

Think Dirty – Shop Clean displayed a steady climb in weekly revenue, reaching approximately $566 in early December and maintaining figures around $423 by the end of the month. Downloads for the app varied, with peaks of 2.3K in late October and 2.3K again in early December. Active users ranged from about 7K to 9.6K, showing consistent usage.

Lush Fresh Handmade Cosmetics had a lower download rate, fluctuating between 382 and 998 weekly downloads. Active users for the app increased from 454 in early October to 828 by the end of December.

For more detailed insights into the performance of these beauty retail apps and others, visit Sensor Tower.